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Prosecus product managers are scientists whose ambition is to understand you and your products. In contrast to a standard agency, Prosecus delivers content. Thus, you can save a lot of time with us.
You won't have to expend any more unnecessary energy explaining protein expression in E. coli to a layperson designing your website.

Many websites lose visitors as a result of poor design. When a website is constructed with ease of navigability in mind, visitor retention is increased dramatically. Successful websites use clear, simple language and direct the visitor through the site with as few clicks as possible. Prosecus uses focus groups (e.g. experts and students in a specific field) to assure site user-friendliness and to test the site's technical content.
Example: Customers of the company Biosynth evaluate enzyme substrates and are interested in their color and type. Optimal search possibilities are provided by a product-color-matrix: Biosynth - Enzyme Substrates.

Prosecus can build your entire website, however, that is not our core capability. We excel at planning the concept down to the smallest detail - similar to the function an architect serves on a construction site. We leave the actual construction to a qualified and cost-effective master builder. However, we take responsibility for the management, control, performance, and the final inspection of the website. We also offer ongoing site maintenance service.
You will save both time and money by using our services, and we will work continuously to eliminate other unexpected inconveniences... like any good architect would.

After the celebrated website launch often comes the big disappointment when only a few visitors register on the site. This often occurs because people aren't able to find the site... but then again, why should they? One site among millions! For this reason, it is vital from the beginning to develop a marketing concept when constructing a website. The peculiarities of search engines, such as google, must be taken into account if a good ranking is to be achieved (a.k.a. SEO - Search Engine Optimization).
We ensure that your global showcase is not constructed in the middle of the desert.
Example: A purchasing agent is looking for bulk quantities of the chemicals DTT and DTE and proceeds to type the following into the Google search engine: "bulk dtt dte". He or she finds the company Biosynth in one of the first positions (the exact position fluctuates slightly).

We can do a complete analysis of your competitors' websites. Thus, we can show quite conclusively why a competitor site might rank in a certain position. We can also analyze user-friendliness and customer benefit of their site.
Your website doesn't have to be the world's greatest - but we ensure that it's better than your competitors'!

Internet advertising, for example on the google website, can be very effective. However, it is very important to first understand the underlying principles of web advertising in order for your efforts to be ultimately successful. The keywords must be selected diligently, and the summary texts must be well-worded. Most importantly, the web user has to be "met" (and not, as is often the case, be lead to a confusing home page).
We help you to advertise effectively.
Example: A potential customer wants to perform a search for gibberellic acid using Google search engine but accidently misspells the term "giberrellic acid". He still finds the google-ad for "plant growth regulators" and is picked up at that point with a specially designed page.

There are a very large number of directories on the internet. These directories contain information about products and suppliers and are maintained by companies, organizations, and also providers. Certain directories are used very frequently. This is especially the case in technical fields. The use and maintenance of these directories is rather elaborate, but when done properly, it can be very effective in terms of marketing. We carefully analyze the use of these directories with regard to cost and ultimate value to your company.
The effective maintenance of internet directories requires technical competence, diligence and endurance. This is not every product manager's strong suit, but we excel in this department and will do whatever it takes to execute on your behalf.

E-newsletters can be a good medium for maintaining contact with existing customers. Of course, such e-newsletters are never sent out unsolicited and are only sent to customers who have given their approval. In order to achieve such an agreement with customers, we ensure that all e-newsletters are created with quality as the first priority.

It requires less energy and is more cost-effective to care for existing customers than it is to acquire new ones. This is why your website needs to be a useful resource that customers turn to on a regular basis. You can achieve this by giving customers easy access to product specifications, certificates of analysis, examination documentation, user manuals and other useful documents. By building a base of concrete customer usage benefits, you ensure that the customers continue returning to your site. This gives you additional opportunities to present your innovations to the audience most likely to buy your products.
You can also optimize your own business processes. Whether it's accepting payments via credit card or making your stock visible to customers - your web site can always provide more effective marketing, higher customer satisfaction and smaller transaction fees.
Please be aware: technology-minded web designers like to sell all-in-one solutions suitable for every purpose. These solutions are often purported to be substitues for your entire business software suite... We can only warn you!

Addressing customer inquiries via e-mail is cheaper and more effective than most other alternatives. As the volume of inquiries increases, time spent addressing these inquiries remains steady when an e-support system is utilized. It ensures that you will only have to spend your valuable time dealing with a small number of extraordinary inquiries.
Prosecus can accept electronic customer inquiries. Each request is ranked and subsequently answered based on ranking. Thus, the bulk of inquiries is dealt with before the inquiries ever reach your desk.