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| why do you work with PROSECUS? |
Because Prosecus combines a lot of dirrentent capabilities that one product manager cannot combine within himself... and because an internal solution costs more.
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| is PROSECUS really less expensive than internal resources? |
Oh yes! We only pay actual work that has been delivered. Internally, an hour costs 70 to 90 francs. But this rate assumes a stady use of work capacity. In marketing however, workload fluctuates. We pay Prosecus 110.- francs but as I said: only when needed.
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| what can PROSECUS contribute as an external company? |
Only a few tasks like product range management, pricing and market positioning are internal core competencies. 80% of the time is used for peripheral marketing, and this is where Prosecus can contribute a great deal.
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| for example? |
Contents of websites, brochures, catalogues, data sheets, trade show booths, inserts, press communications, company presentations. All important, but peripheral tasks.
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| but for this, there are many underutilized agencies! |
Wrong. I said content. Which agency delivers content - and I mean content, not meaningless chatter! An agency only delivers the vessel - the content you have to work out yourself... except when you work with Prosecus.
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| and PROSECUS really delivers relevant content? |
Certainly - because they employ product managers. Not graphic artists or text writers, but instead people with a good scientific education who are able to understand products, markets and business processes. That's why Prosecus can deliver content. And that's special!
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| So, agencies are made obsolete by the services of PROSECUS? |
Not at all. There is still a need for peolpe who design, invent sayings, program websites and lay out texts.
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| you mean there is a triangle: customer - prosecus - agency? |
No triangle - that would not be optimal. Best is when the customer works only with Prosecus. That's because Prosecus has a network of agencies that are involved only when needed. For customers like us, everything becomes easier, because we only have to talk with Prosecus.
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| why should it be better to introduce a middleman between the customer and the agency? |
Often, agencies can't understand complex products. That leads to a lot of unproductive time. The communication between customer and agency often needs more time, money and patience than the actual implementation.
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| what can PROSECUS product managers do that internal product managers cannot ? |
Prosecus has special competencies in internet marketing which you can find internally in very few companies.
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| doesn't everybody say that nowadays? |
Example: Each page has to be optimized so that the most important key words achieve relevance in search engines. Prosecus achieves very good Google-rankings - can everybody do that?
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| what would you recommend to PROSECUS for the future? |
As a satisfied customer, I say: continue the good work. However, I sometimes wonder whether the rates are too low - but don't tell anybody, okay?
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| thank you for the conversation! |
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