 |
|
|
| |
We have to present our products better! - for customers and investors. |
|
|
I have no time. First off, the quality of the products themselves has to be okay. Otherwise even the best presentation will accomplish very little. |
|
| |
We can't go on like this. When the products are ready, the marketing has to be ready too. |
|
| |
So you develop the marketing then. |
|
| |
No, we'll have to give this job to an agency. We need at least a brochure and some web content. |
|
| |
We've already tried an agency. They were all artists. They didn't understand us. |
|
| |
The woman from the bank told us that we need a professional product manager. She said we have to invest more in marketing. Remember? |
|
| |
Of course I do! But it takes 4 to 6 months to hire someone... not to mention a few months to train the person. And the fixed costs will be about 150'000 francs. |
|
| |
Of course marketing costs money, but we can't afford to do no marketing, either. |
|
| |
There is some money for marketing in the business plan, but a full-time position is more than we can manage. |
|
| |
Aah - I think I've got an idea: |
|
|
| |
|
P R O S E C U S
marketing without fixed costs |
|
|
|
|
| |
|
|
|
